From vision to actualization: PSMA develops a comprehensive continental dataset

What if you could identify, quantify and define every structure across an entire country or region? What if the resulting dataset included dozens of important attributes—from building footprints and heights to swimming pools and solar panels? And…what if you could do it for a country as massive and diverse as Australia?

PSMA Australia Limited has 20-plus years of experience creating authoritative location datasets for its home country. But until recently, they didn’t have the tools or the technology to realize their ambitious ultimate goal: a single dataset that accurately describes what exists at every address across all of Australia. Such comprehensive data, they realized, could transform opportunities for monitoring, growth and optimization for a broad spectrum of industries.

That’s where the idea for Geoscape began.

Geoscape now houses over 40 data attributes for each of Australia’s 13.5 million registered addresses…and counting.

How did they do it? By harnessing the power of high-resolution Earth imagery from DigitalGlobe’s image library. This provided the scalability and cost PSMA needed to achieve true national coverage. And by working with DigitalGlobe’s Geospatial Big Data platform (GBDX), PSMA utilized advanced machine learning and powerful cloud computing to identify and define each address.

Today, Australian businesses can access Geoscape’s up-to-date national and local datasets detailing a broad spectrum of attributes without the need for extensive GIS expertise or costly rounds of site visits. And while you may not be doing business in Australia specifically, Geoscape is just one example of how businesses are realizing the possibilities of satellite imagery. As Gerry Stanley, product portfolio manager at PSMA, says, “It’s not about what you can see, it’s about the data that’s behind it.”

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